LinkedIn Ads where the real cost per lead is visible
Valkiria connects to your LinkedIn ad account, collects campaigns, spend and Lead Gen Form leads, and measures them with the same metrics as every other channel. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
01What hurts
Why a B2B budget on LinkedIn is the hardest one to defend
The most expensive click you buy
A LinkedIn click costs several times more than one on Meta or Google. A week without reviewing campaigns costs noticeably more here than on any other channel.
Leads sit inside LinkedIn
Lead Gen Forms collect contacts inside the platform. Until someone exports them, sales never sees the enquiries and you never see the real cost per lead.
The deal closes a quarter later
The ad account's report stops at the click and the lead. Which of those reached revenue has to be stitched together by hand from CRM exports and spreadsheets.
Scroll to see it work
LinkedIn Ads: from noise to a clear next step
- 01Scattered
LinkedIn Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects LinkedIn Ads read-only and puts it next to every other channel.
- 03Found
It shows where LinkedIn Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to LinkedIn Ads only after that.
02How it works
Three steps from connection to the first roll-up
- 01
Connect over OAuth
Official LinkedIn authorisation with ads and reporting read scopes. Tokens are encrypted and access can be revoked from Valkiria settings at any moment.
- 02
Pull accounts and campaigns
Valkiria collects ad accounts, campaign groups, campaigns and analytics: impressions, clicks, CTR, spend, leads and conversions per account.
- 03
Live edits on your terms
Campaigns and ads are prepared as drafts. Live edits stay off until you switch them on for an account, and you choose how much needs your approval. A read-only mode is available too.
03What you get
What you get inside the LinkedIn ad account
Four LinkedIn ad formats
Sponsored Content, Message Ads, Text Ads and Dynamic Ads, with eight objectives from awareness to lead generation and job applicants.
01Leads in one table
Contact, company, job title and phone from Lead Gen Forms — with a CSV export for the sales team or a CRM import.
02Bid strategies in one place
CPC, CPM, CPV and automated bidding are described once, so the buying logic does not get lost between campaigns and clients.
03Manual entry and CSV import
Numbers the API will not hand over can be typed in or uploaded as a file, so the channel roll-up stays complete instead of half-empty.
04Cost per lead in context
LinkedIn spend, leads and conversions use the same metrics as Meta, Google and TikTok, so the expensive channel is compared to the cheap ones fairly.
05Accounts organised by client
Every ad account belongs to a project and a client, so an agency sees both the single account and the whole portfolio.
0604In numbers
- 11
- ad platforms in one control room, LinkedIn included
- 8
- LinkedIn campaign objectives, from awareness to leads
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the LinkedIn Ads integration
06See also
All ad platformsStart now
See the real cost per lead on LinkedIn
Connecting takes a couple of minutes and the first pass is read-only. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.