Comparing Triple Whale and Valkiria? Here is what to look at
Triple Whale's documentation organizes data around orders, customers, products and attribution. Valkiria works inside the ad account: it finds wasted budget and drafts campaigns. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
Valkiria vs Triple Whale
How Valkiria differs from Triple Whale, where Triple Whale is the better fit, and how to test Valkiria alongside it without switching anything off.
01What hurts
When a team using Triple Whale looks for something else
The question is about account settings
If you need to know which campaigns and keywords waste budget and exactly what to change, it helps to use a tool that starts its review from the ad account itself.
Sales do not run through a connected store
For platforms without native support, Triple Whale's documentation describes a separate setup: an API connection for orders and products plus a headless Pixel. For lead and call teams that may be more work than they need.
Part of the budget runs on Telegram Ads
Telegram Ads is not among the ad platforms named in the Triple Whale API documentation we reviewed in November 2026. In Valkiria it is a native connection with read and write access.
Scroll to see it work
Valkiria vs Triple Whale in four moves
- 01Scattered
Without Valkiria vs Triple Whale, this work is spread across spreadsheets and tabs.
- 02Connected
Valkiria vs Triple Whale reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
How to try Valkiria without switching anything off
- 01
Connect one account as read-only
Pick a Google Ads, Meta Ads or Telegram Ads account and use read-only mode. Triple Whale and your current setup keep running as before.
- 02
Compare the findings with your reports
Run the AI audit of wasted budget and the pixel and Conversions API checks, then compare the results with the reports you already use.
- 03
Accept only the edits you agree with
New campaigns are created PAUSED and live edits stay off until you switch them on for an account. If you see no value, disconnect the account.
03What you get
Where the two differ
Live edits off by default
New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval: in manual mode, every edit waits for it. A read-only mode is also available.
01Wasted budget audit
AI reviews the ad account and shows where money goes without results and what could change.
02Write access on three ad platforms
Read and write work for Google Ads, Meta Ads and Telegram Ads. ChatGPT Ads is read-only. The state of other connections is public on the /status page.
03Pixel and Conversions API checks
Valkiria checks how event tracking is set up so that ad platforms receive a correct signal.
04API, MCP and your own AI keys
A public API and an MCP server connect Valkiria to AI assistants, and eligible plans can use their own AI keys. The interface comes in 9 languages.
05Where Triple Whale is the better choice
When your priority is attribution at the level of store orders and customers. Its documentation names native links with Shopify and BigCommerce, a long list of ad sources, SQL queries and export to BigQuery and Snowflake. We do not claim that order data layer for Valkiria here.
0604In numbers
- PAUSED
- status of new campaigns at creation
- OFF
- live edits until you switch them on for an account
- 3
- platforms with native read and write
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Common questions
06See also
All modulesStart now
Check one ad account in read-only mode
Start on the free plan. Triple Whale keeps running, and live edits stay off until you switch them on for the account.