Valkiria and AdEspresso do different jobs in your ad account
AdEspresso, acquired by Hootsuite in 2017, is built around creating and split testing Facebook and Instagram campaigns. Valkiria reviews Google, Meta and Telegram ad accounts and shows where budget is wasted. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
Valkiria vs AdEspresso
AdEspresso and Valkiria compared: Facebook and Instagram split testing, or budget audits and changes you control across Google, Meta and Telegram.
01What hurts
When a team on AdEspresso looks at other tools
Your ads run beyond Meta
AdEspresso's site and pricing page describe campaign creation for Facebook and Instagram. If part of your budget goes to Google Ads or Telegram Ads, check whether AdEspresso covers those channels.
You need an API on a smaller plan
AdEspresso's pricing page lists API access under the Enterprise plan. Teams that want scripts or AI assistants working with account data should compare the terms early.
You need an approval step
AdEspresso lists campaign approval from the Plus plan, and mandatory approval under Enterprise. If every change must wait for a person, check which plan gives you that.
Scroll to see it work
Valkiria vs AdEspresso in four moves
- 01Scattered
Without Valkiria vs AdEspresso, this work is spread across spreadsheets and tabs.
- 02Connected
Valkiria vs AdEspresso reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
How to try Valkiria without switching anything off
- 01
Connect your account read-only
AdEspresso keeps running as it does today. Valkiria connects to your Meta ad account in read-only mode and changes nothing.
- 02
Compare findings with your reports
Run the AI audit of wasted budget and the pixel and Conversions API checks, then set the results next to the reports you already use.
- 03
Review a campaign draft
Draft a campaign in Valkiria. It is created PAUSED and will not start without you. To keep the tools from colliding, do not edit the same campaign in both.
03What you get
Where Valkiria differs, and where AdEspresso is stronger
Three platforms with two-way control
Google Ads, Meta Ads and Telegram Ads are connected for read and write. ChatGPT Ads is read-only for now, and the state of other platforms is on the public /status page.
01Audit comes first
The AI audit shows where budget is being wasted, and pixel and Conversions API checks show where events are getting lost.
02Live edits off by default
New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval: in manual mode, every edit waits for it. A read-only mode is also available.
03API and MCP server
A public API and an MCP server let you connect other systems and AI assistants. On eligible plans you can use your own AI keys (BYOK).
04Interface in 9 languages
Teams in different countries can work in the same product in their own language.
05Where AdEspresso is the better choice
If your main job is Facebook and Instagram split testing with white-label PDF or Excel reports, AdEspresso fits more closely, since the product is built around that. Valkiria focuses on audits, drafts and controlled changes.
0604In numbers
- PAUSED
- status of every new campaign
- OFF
- live edits until you switch them on for an account
- 9
- interface languages
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about Valkiria and AdEspresso
06See also
All modulesStart now
Check your account without changing how you work
Connect your account read-only and see the audit results next to your current reports.