Two tools that start from different places
Supermetrics connects marketing data to AI chats, dashboards and warehouses, and also offers campaign management. Valkiria starts with an audit of your ad accounts. Live edits stay off until you switch them on for an account, and you choose how much needs your approval. Here is where each one fits.
Valkiria vs Supermetrics
Supermetrics moves marketing data and now manages campaigns. Valkiria audits ad accounts, and you switch on live edits per account. See where each one fits.
01What hurts
When a Supermetrics team may look for something else
You want an audit before any edit
Supermetrics offers four approval modes per account, and Valkiria has approval levels too, so approval alone will not decide this. If you want to start from an AI audit of wasted budget, with live edits off until you switch them on for an account, compare that workflow.
Telegram Ads is part of your media mix
Supermetrics' October 2026 list of platforms for campaign changes does not name Telegram Ads. Valkiria reads and edits Telegram Ads natively, alongside Google Ads and Meta Ads.
You want to start without a subscription
Supermetrics offers a 14-day trial and paid plans that set limits on data sources, accounts per source, users and destinations, with add-ons above them. Valkiria has a free plan to start on.
Scroll to see it work
Valkiria vs Supermetrics in four moves
- 01Scattered
Without Valkiria vs Supermetrics, this work is spread across spreadsheets and tabs.
- 02Connected
Valkiria vs Supermetrics reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
How to try Valkiria without switching anything off
- 01
Leave Supermetrics as it is
Your reports, dashboards and data flows keep running. Valkiria connects to the ad account separately and does not depend on them.
- 02
Connect one account in read-only mode
Run the AI audit of wasted budget and the pixel and Conversions API checks. In read-only mode, nothing in the account can change.
- 03
Test a draft on your own terms
Have Valkiria draft a campaign. It is created PAUSED and live edits stay off until you switch them on for an account. Compare the result with your current process.
03What you get
Where Valkiria differs
Live edits off by default
New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval: in manual mode, every edit waits for it. A read-only mode is also available. Supermetrics also starts new campaigns paused and offers approval modes per account.
01Telegram Ads with two-way control
Google Ads, Meta Ads and Telegram Ads are the three platforms Valkiria can both read and edit natively today. ChatGPT Ads is read-only. Others are listed as in progress on our public status page.
02A free plan
Valkiria has a free plan as well as paid tiers. Supermetrics offers a free 14-day trial and paid plans, and does not list a free tier on its pricing page.
03Audit before action
The product starts from an AI audit of wasted budget and checks of your pixel and Conversions API, then moves to campaign drafts you can review.
04API, MCP and your own AI keys
Valkiria has a public API and an MCP server for AI assistants, plus own AI keys (BYOK) on eligible plans. Supermetrics also has an MCP server, which requires a subscription with API access.
05Where Supermetrics is the better choice
If you need many data sources, delivery to Looker Studio, Sheets, Power BI, BigQuery or Snowflake, or campaign changes on Microsoft Advertising, TikTok, LinkedIn or Snapchat today, Supermetrics covers those and Valkiria's two-way control does not.
0604In numbers
- PAUSED
- status of every new campaign Valkiria creates
- OFF
- live edits until you switch them on for an account
- 3
- platforms with native two-way control
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about Valkiria and Supermetrics
06See also
All modulesStart now
See what the audit finds, with nothing to switch off
Connect one ad account in read-only mode and keep your Supermetrics setup running while you compare.