Condition-based rules or edits under your control
Birch, formerly Revealbot, centers on automated rules for Meta, Google, TikTok and Snapchat. Valkiria finds wasted budget and prepares changes. Live edits stay off until you switch them on for an account, and you choose how much needs your approval. Here is where each approach fits.
Valkiria vs Birch
How Valkiria differs from Birch, formerly Revealbot: edits you control, Telegram Ads, wasted-budget audits. And when Birch is the better choice.
01What hurts
When teams on Birch look at something else
You want to see every edit first
Published Birch rules adjust budgets and pause ads according to the conditions you set. A team that needs to sign off each individual change may want a different workflow.
Part of your budget runs on Telegram Ads
The ad platforms section of Birch's help center covers Meta, Google Ads, TikTok and Snapchat Ads. Telegram Ads is not on that list.
You would rather start without a spend-based plan
Birch plans are priced by monthly ad spend across all connected accounts. Teams that want to evaluate a tool first may prefer to begin on Valkiria's free plan.
Scroll to see it work
Valkiria vs Birch in four moves
- 01Scattered
Without Valkiria vs Birch, this work is spread across spreadsheets and tabs.
- 02Connected
Valkiria vs Birch reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
How to try Valkiria without switching anything off in Birch
- 01
Connect an account read-only
Connect Google Ads, Meta Ads or Telegram Ads in read-only mode. Your Birch rules keep running as they did.
- 02
Compare the audit with what you know
Valkiria shows where budget is going and checks your pixel and Conversions API. Compare the findings with the reports you already use.
- 03
Review one draft
Prepare a new campaign, which is created PAUSED. To keep edits apart from your Birch rules, pick a campaign those rules do not touch.
03What you get
Where the two approaches differ
Live edits off by default
New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval: in manual mode, every edit waits for it. A read-only mode is also available.
01Telegram Ads next to Google and Meta
Valkiria reads and changes campaigns natively in Google Ads, Meta Ads and Telegram Ads from one interface.
02Audit and signal checks
The AI audit points to wasted budget, while pixel and Conversions API checks show what to fix in your data.
03Campaign drafts
Valkiria drafts a campaign from your inputs. Launching stays with you, so a draft cannot start spending by itself.
04API, MCP and your own AI keys
A public API, an MCP server for AI assistants, your own AI keys (BYOK) on eligible plans, and an interface in 9 languages.
05Where Birch is the better choice
If you need condition-based automated rules on TikTok or Snapchat, or bulk launching through Launcher and Stage, Birch is the better fit. Valkiria's two-way control currently covers only Google Ads, Meta Ads and Telegram Ads.
0604In numbers
- 3
- platforms with native two-way control in Valkiria
- PAUSED
- status of new campaigns at creation
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Frequently asked questions
06See also
All modulesStart now
Check your account without touching your rules
Connect an ad account read-only and see the audit. Nothing in Birch has to change.