TikTok Ads with the budget held and the creative watched
Valkiria reads your TikTok ad account — campaigns, ad groups, ads and Spark Ads — and shows which video still carries the result and which one has already burned out. Campaigns are created switched off; you turn them on.
01What hurts
Why TikTok burns budget faster than any other channel
Creative lives days, not months
A video burns out within days: frequency climbs, CPM rises, and the replacement lands after the whole weekly budget has already been delivered.
Organic and paid live apart
The post that earned reach on its own stays organic: Spark Ads are set up by hand, so the best video almost never becomes an ad.
TikTok reporting never lines up
The ad account counts conversions on its own attribution windows. Putting TikTok next to Meta and Google in one table is manual work, every week.
Scroll to see it work
TikTok Ads: from noise to a clear next step
- 01Scattered
TikTok Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects TikTok Ads read-only and puts it next to every other channel.
- 03Found
It shows where TikTok Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to TikTok Ads only after that.
02How it works
Three steps from connection to the first decision
- 01
Connect TikTok Business
Official authorisation through the TikTok Business API: you pick the advertiser in the TikTok portal. Tokens are encrypted and the first pass only reads performance.
- 02
Pull campaigns and metrics
Valkiria collects campaigns, ad groups and reports — spend, impressions, clicks, CTR, CPC and conversions — and files them by project and client.
- 03
Launch only after approval
A new campaign is created switched off, in CAMPAIGN_STATUS_DISABLE. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
03What you get
What you get inside the TikTok ad account
Nine campaign objectives
Traffic, conversions, app installs, reach, video views, leads, engagement, catalog sales and awareness — on a daily or lifetime budget.
01Spark Ads from real posts
A post link and an authorisation code turn an organic video into an ad; the authorisation status and its expiry stay visible in the list.
02Creative Center trends
Sounds, hashtags and formats that are working right now, sitting next to your own metrics instead of a separate browser tab.
03Burnout tracking
CTR and CPM trends per ad tell you which video to swap before the cost per result climbs out of range.
04Lookalike audiences
Lookalike segments are built from your own seed audiences instead of being guessed again from scratch at every launch.
05TikTok next to every other channel
Meta, Google, LinkedIn and Telegram are measured with the same metrics, so TikTok's real share of the result is visible.
0604In numbers
- 11
- ad platforms in one control room, TikTok included
- 9
- TikTok campaign objectives, from traffic to catalog sales
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the TikTok Ads integration
06See also
All ad platformsStart now
See what is really happening in TikTok
Connecting takes a couple of minutes and the first pass is read-only. Launching any campaign stays your decision.