Google Ads without wasted queries and dead campaigns
Valkiria reads the whole Google Ads account — Search, Performance Max, Shopping, bids, keywords and the Merchant Center feed — and shows where the budget burns. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
01What hurts
Why a Google Ads account spends more than it returns
Search terms with no negatives
Broad match keeps catching irrelevant queries for weeks. Negative keywords get reviewed once a quarter, but the invoice arrives every single day.
Performance Max is a black box
Budget pours into one asset group while the report shows a campaign total: which assets actually carry the result is not visible from the interface.
Disapproved products in Merchant Center
Shopping and PMax quietly lose reach: part of the feed is rejected, the products stop serving, and inside Google Ads it just looks like traffic sagging.
Scroll to see it work
Google Ads: from noise to a clear next step
- 01Scattered
Google Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects Google Ads read-only and puts it next to every other channel.
- 03Found
It shows where Google Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to Google Ads only after that.
02How it works
Three steps from connection to the first fix
- 01
Sign in with Google OAuth
One official authorisation covers both Ads and Merchant Center. Tokens are encrypted, access is revocable in one click, and the first pass is read-only.
- 02
Read the account
Valkiria pulls campaigns, ad groups, ads, keywords and Performance Max assets, checks the Merchant Center feed, and prices every finding in money.
- 03
Live edits on your terms
A change goes to Google as a validate-only check first. New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
03What you get
What you get inside the Google Ads account
Search, PMax and Shopping together
Every campaign type with its metrics on one screen, without tab-hopping across the Google Ads interface.
01Keywords and negatives
Bulk add, list import, bids and per-term quality — with negative keywords at both campaign and ad group level.
02Performance Max assets
Asset groups with headlines, descriptions, images and videos scored for completeness, so gaps show before the campaign underdelivers.
03Merchant Center diagnostics
Disapproved products, account-level issues and feed errors with Google's own codes and links to its documentation.
04Reports in GAQL
A Google Ads Query Language editor with resource and field hints, plus scheduled reports delivered to your inbox.
05Google next to every other channel
Meta, TikTok, LinkedIn and Telegram are measured with the same metrics, so Google's real contribution needs no manual spreadsheet.
0604In numbers
- 11
- ad platforms in one control room, Google Ads included
- PAUSED
- the status every new campaign is created in
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the Google Ads integration
06See also
All ad platformsStart now
See where the Google Ads budget goes
Connecting takes a couple of minutes and the first pass is read-only. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.