Facebook and Instagram under control, not just under observation
Valkiria reads your whole Meta account — campaigns, ad sets, ads, pixel and Conversions API — and shows exactly where the money goes. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
01What hurts
Why a Meta account leaks money while you look elsewhere
Budget drains into sleeping ad sets
An ad set with zero conversions keeps delivering for weeks: in the account-level report it hides among the working ones, and nobody reviews them by hand.
Pixel and CAPI disagree
Events double up or go missing, Meta optimises against the wrong signal — and the algorithm faithfully spends your budget on the wrong people.
Creatives burn out quietly
Frequency climbs, CTR slides, and the replacement arrives a week later than it should, because nobody tracks the burnout point ad by ad.
Scroll to see it work
Meta Ads: from noise to a clear next step
- 01Scattered
Meta Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects Meta Ads read-only and puts it next to every other channel.
- 03Found
It shows where Meta Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to Meta Ads only after that.
02How it works
Three steps from connection to the first fix
- 01
Connect over OAuth
Official Meta authorisation. Tokens are encrypted, access is revocable in one click, and the first pass is read-only.
- 02
Read the account
Valkiria pulls campaign, ad set and ad performance, reconciles pixel and Conversions API events, and prices every finding in money.
- 03
Live edits on your terms
New campaigns are created PAUSED. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
03What you get
What you get inside the Meta account
The full account structure
Campaigns, ad sets and ads with their metrics on one screen — no bouncing between Ads Manager and a spreadsheet.
01Budget control
Daily and lifetime pacing, an overspend forecast and stop rules that fire before the invoice surprises anyone.
02Pixel and CAPI diagnostics
Event coverage, deduplication and tracking-domain checks: where the signal is lost and what exactly to repair.
03Scaling rules
Describe your bid and budget up/down conditions once, apply them to the campaigns you choose — at the approval level you set.
04Creative fatigue tracking
Frequency, CTR and CPM trends per ad, so the system tells you which creative to replace before results sag.
05Meta next to every other channel
Google, TikTok, LinkedIn and Telegram are measured with the same metrics, so Meta's real share of the result is visible.
0604In numbers
- 11
- ad platforms in one control room, Meta included
- PAUSED
- the status every new campaign is created in
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the Meta integration
06See also
All ad platformsStart now
See what is actually happening in your Meta account
Connecting takes a couple of minutes and the first pass is read-only. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.