Snapchat Ads finally lands in the same report
Valkiria pulls Snapchat Ads spend, impressions, clicks and conversions and measures them with the same metrics as the other twelve platforms. The integration never writes to the Snapchat account: campaign plans leave as a paused package for Snapchat Ads Manager.
01What hurts
Why Snapchat drops out of the spend picture
A separate account, a separate truth
Snapchat is read in its own Ads Manager and reaches the summary table once a month, by hand. By the time a decision is made the numbers are already stale.
Creative burns out faster than it is replaced
Vertical video lives for days, but there is nothing to compare the burnout rate against: frequency and CTR trends do not sit next to the other channels.
Events are counted their own way
Snap Pixel and the Conversions API are configured apart from everything else, so Snapchat CPA cannot honestly be placed next to Meta or TikTok CPA.
Scroll to see it work
Snapchat Ads: from noise to a clear next step
- 01Scattered
Snapchat Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects Snapchat Ads read-only and puts it next to every other channel.
- 03Found
It shows where Snapchat Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to Snapchat Ads only after that.
02How it works
Three steps from data to a ready plan
- 01
Bring the data in
There is no native Snapchat OAuth yet — Marketing API access is still pending. Data arrives through an aggregator connector, a CSV export from Ads Manager, or manual entry.
- 02
Normalise to shared metrics
Spend, impressions, clicks and conversions are normalised, so Snapchat sits in one line with Meta, Google, TikTok and the rest of the portfolio.
- 03
Take the plan out paused
Campaigns and creatives are built in Valkiria and exported as a package for Snapchat Ads Manager — every object paused, the move stays yours.
03What you get
What you get on Snapchat
Read-only, with no surprises
The integration does not write to the Snapchat account at all: it physically cannot change a campaign or a budget.
01Three routes for the data
An aggregator connector, a CSV export from Snapchat Ads Manager or manual entry — the channel shows up in the report the same day.
02Snapchat next to every other channel
CPC, CTR and cost per conversion are computed the same way across platforms, so Snapchat's real share of the result is visible.
03A measurement checklist
Snap Pixel or Conversions API, web and app event mapping, attribution window — what has to be closed before the next test flight.
04A ready Ads Manager package
Campaigns, ad squads and creatives export as paused files, so moving them into the account is a mechanical step.
05Platform rules up front
Snapchat's limits on adult, gambling, finance and healthcare are applied while you build, not after a moderation rejection.
0604In numbers
- 0
- writes to the Snapchat account — the integration only reads
- CSV
- the format a campaign plan leaves in for Snapchat Ads Manager
- 11
- ad platforms in one control room, Snapchat included
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the Snapchat integration
06See also
All ad platformsStart now
Measure Snapchat next to every other channel
The data connects in a few minutes, and the integration writes nothing back to Snapchat. What moves into the account is your call.