Pinterest Ads stops being the channel nobody measures
Valkiria connects your Pinterest account over API v5 OAuth, collects campaign spend and results, and scores them with the same metrics as Meta, Google and TikTok. Native writing is not enabled yet: the plan leaves as a paused package for Pinterest Ads Manager.
01What hurts
Why Pinterest is nearly always measured wrong
A pin outlives the report
A pin keeps earning clicks for months, but the budget call is made on a seven-day window. The channel looks weaker than it is, so it gets cut first.
The channel lives in its own tab
Pinterest is read inside its own Ads Manager, so in the all-channel table it is either missing or typed in by hand from last month's export.
Tag and catalog never reconciled
The Pinterest Tag is installed, but nobody checked the events or the product feed: conversions arrive partially, and Pinterest CPA is not comparable to anything else.
Scroll to see it work
Pinterest Ads: from noise to a clear next step
- 01Scattered
Pinterest Ads data sits apart from the rest of your channels and reports.
- 02Connected
Valkiria connects Pinterest Ads read-only and puts it next to every other channel.
- 03Found
It shows where Pinterest Ads spend leaks and which settings cause it.
- 04Approved
You approve the fix; it is applied to Pinterest Ads only after that.
02How it works
Three steps from connection to a ready plan
- 01
Connect over OAuth
Official Pinterest API v5 authorisation. Valkiria reads the list of ad accounts, the token is stored encrypted and access is revocable in one click.
- 02
Collect the campaign data
Spend, impressions, clicks and conversions arrive through an aggregator connector, a CSV export from Ads Manager or manual entry, then get normalised.
- 03
Take the plan out paused
The campaign is built inside Valkiria and exported as a package for Pinterest Ads Manager: every object paused, nothing reaching the account without you.
03What you get
What you get on Pinterest
An official account connection
Pinterest API v5 OAuth instead of shared passwords: the token is encrypted and access can be revoked from settings at any moment.
01Three routes for the data
Aggregator connector, CSV from Pinterest Ads Manager or manual entry — the channel reaches the report even before Ads scopes are approved.
02Pinterest on the same metrics
CPC, CTR and cost per conversion are computed exactly as for Meta and Google, so Pinterest's real share of the result is visible.
03A measurement checklist
Pinterest Tag, Enhanced Match where it is permitted, and catalog event mapping — the list of what actually blocks conversions from landing.
04A ready Ads Manager package
Campaigns, ad groups and creatives export as paused files, so moving them into the account takes minutes instead of an evening.
05Platform rules up front
Pinterest guidelines for gambling, finance, healthcare and adult are pulled in before you build, not after a rejection.
0604In numbers
- v5
- the Pinterest API version the connection runs on
- 0
- changes made to your Pinterest account without your approval
- 11
- ad platforms in one control room, Pinterest included
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about the Pinterest integration
06See also
All ad platformsStart now
Measure Pinterest next to every other channel
Connecting takes a couple of minutes and the first pass is read-only. What goes into the account stays your call.