The path from click to payment in one table
Valkiria omnichannel analytics collects conversions and revenue by source and UTM tag, shows plan against fact on your key KPIs, and builds a funnel from your own stages. Every figure sits next to the previous period of equal length.
01What hurts
Why marketing and sales argue about what actually worked
Every channel calls itself the winner
Meta reports one conversion count, Google another, the CRM a third. Merging them into one picture happens by hand, and only at month end.
UTM tags live in a vacuum
The tags are in place, but nobody checks which source and campaign pair actually brings payments and which one just collects clicks.
There is a plan, but no fact next to it
Lead and revenue targets sit in a spreadsheet while results sit in dashboards. The gap gets noticed once the month is closed and nothing can be changed.
Scroll to see it work
Omnichannel analytics in four moves
- 01Scattered
Without Omnichannel analytics, this work is spread across spreadsheets and tabs.
- 02Connected
Omnichannel analytics reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
Three steps to the full picture
- 01
Bring the data in
The Valkiria pixel sends conversions with their value and UTM tags, so the source and the money arrive as one record.
- 02
Set the KPI targets
Enter targets for leads, payments, revenue, spend, ROMI, ROAS, CAC and LTP for the period, and the dashboard starts scoring execution and deviation.
- 03
Build the funnel and export
Describe your own funnel stages, read the transitions between them, and export the tab you need to PDF or Excel for a client or a board.
03What you get
What omnichannel analytics shows you
Five views for five questions
Overview, marketing KPI, sales KPI, traffic effectiveness and funnels — each one answers a different team from the same data.
01A breakdown down to five UTM fields
Source, medium, campaign, content and term, each with its conversion count and the money attached to it.
02Plan and fact on nine metrics
Leads, qualified leads, payments, revenue, spend, ROMI, ROAS, CAC and LTP are scored with execution percentage and deviation.
03Funnels shaped like your process
Stages are written in your team's own words — from two steps to the full chain — with events distributed across them.
04Comparison with the previous period
Every headline number sits next to the preceding stretch of equal length, so growth is something you read, not something you assume.
05PDF and Excel export
One tab, the whole report, or a spreadsheet — without rebuilding the numbers by hand the night before the meeting.
0604In numbers
- 9
- KPI metrics with plan, fact and deviation
- 5
- UTM fields in the traffic breakdown
- 3
- export formats: tab PDF, full PDF and Excel
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about omnichannel analytics
06See also
All modulesStart now
Put the customer path in one picture
The module only reads and counts: it changes nothing in your ad accounts and never touches your campaigns.