Ad budget allocation you check before the money moves
Set the total, the goal and the platforms, and the module lays out the current and the recommended split per platform, estimates the effect and explains the reasoning in words. The result is saved as a draft — nothing from it reaches your ad accounts.
01What hurts
Why money gets moved between channels blind
Every channel counts differently
Meta counts conversions on its model, Google on its own, and the decision to move money is taken from two reports that never reconcile plus a hunch.
Moving budget is a one-way trip
The money is shifted, two weeks later results are worse, and there is nothing to roll back to: nobody wrote down the original split, let alone the reasoning.
A model gets presented as fact
Any optimisation easily becomes a neat table nobody reconciled with the ad account. Until you can see which part is measured and which is assumed, it is not trustworthy.
Scroll to see it work
Budget optimizer in four moves
- 01Scattered
Without Budget optimizer, this work is spread across spreadsheets and tabs.
- 02Connected
Budget optimizer reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
Three steps to a finished allocation plan
- 01
Budget, goal and platforms
Enter the total, pick the goal — ROAS, CPA, conversions or clicks — and select the platforms: Meta, Google, TikTok, LinkedIn, Reddit, Telegram.
- 02
The split and the reasoning
The module shows the current and the recommended amount per platform in money, an estimated effect, and a written argument tied to the goal you picked.
- 03
A draft plan, not a transfer
The result is stored as a plan marked draft and approval required. Pushing the change into the ad accounts is not performed by this module.
03What you get
What one shared budget calculation gives you
Six platforms in one calculation
Meta, Google, TikTok, LinkedIn, Reddit and Telegram land in a single table instead of six tabs with different reports and currencies.
01A goal instead of vague efficiency
ROAS, CPA, conversions or clicks: the goal you choose decides which way the calculation pushes money and what counts as a win.
02Before and after, side by side
Each platform shows its current and recommended amount in money, so the price of the decision is visible without mental arithmetic.
03The reasoning in plain words
The split comes with an explanation of why the money should move this way — something you can argue with rather than simply trust.
04An estimate labelled as an estimate
Recommended amounts and expected improvement carry an AI-estimate badge and a disclaimer, and that label is what blocks any automatic apply.
05Plans, history and clients
Drafts keep their budget and goal, the history tab shows budget changes as before and after, and plans stay attached to a project and a client.
0604In numbers
- 6
- ad platforms in a single budget calculation
- 4
- goals to optimise for: ROAS, CPA, conversions, clicks
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Ad accounts
- Analytics
- Website
- Bank & invoices
What Valkiria does
- 01Collect spend and results
- 02Find leaks and gaps
- 03Propose next steps
What you get
- Action plan
- Owner report
- Spend control
See every ad budget and what it returns, without opening five dashboards
Google, Meta, TikTok and the rest in one view, in your currency, with results next to costs.
Findings turn into a prioritised list of next steps with the evidence behind each one.
New campaigns are created paused. Edits to live campaigns stay off until you switch them on for an account; deletions and new spend always wait for approval.
Modules that do the work
05FAQ
Questions about ad budget allocation
06See also
All modulesStart now
Calculate the split before the money moves
The calculation changes nothing in your ad accounts, and the plan stays a draft until you decide otherwise. The first run takes a couple of minutes.