Free tools

Free tools for advertisers

Calculators and checkers that run in your browser. No sign-up, no data sent anywhere.

Find the ROAS where your ads stop losing money.

See what a customer costs you and what they bring back.

Catch broken UTM tags before they ruin your analytics.

Validate Meta, TikTok and Google pixel snippets and IDs.

Step-by-step launch playbooks for Amazon, Walmart, eBay and Etsy ads.

Build tagged links with presets for Google, Meta, email and social.

Estimate reach, clicks and leads from a Meta budget.

Work out the budget you need for a target number of conversions.

Indicative CTR, CPC, CVR and ROAS ranges for eight verticals.