Free toolUTM Builder
Tagged links without typos
Pick a preset, fill the fields, copy the link. Dynamic macros like {campaignid} are kept as they are so your platform can fill them.
Free. No sign-up. Runs in your browser.
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01
Why presets matter
Most broken reports come from the same two mistakes: a capital letter in utm_source and a medium that changes from "cpc" to "paid" halfway through the year. Presets fix both — one value per platform, always lowercase.
02
Macros stay macros
Google Ads fills {campaignid} and {keyword}, Meta fills {{campaign.name}} and {{adset.name}} at click time. The builder leaves anything in braces untouched instead of URL-encoding it, so the platform can still replace it.
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Frequently Asked Questions
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