Creative fatigue shows up before your results do
Every ad gets a score from 0 to 100: frequency, CTR trend, conversion trend and days running collapse into one number and one of four statuses. What happens to a tired creative is still your call — live edits stay off until you switch them on for an account, and you choose how much needs your approval.
01What hurts
Why a burnt-out creative keeps running for another two weeks
Fatigue gets noticed on the invoice
CPA drifts up, then somebody opens the report and finds an ad in its fortieth day of delivery. By then the budget has gone to an audience that has seen it all.
Frequency climbs quietly
Account reports average frequency across the campaign. The single ad that one person has now seen eight times simply disappears inside that average.
There is no replacement queue
With hundreds of ads the question is not whether fatigue exists, but which creative to swap first. Scrolling through cards by hand never produces that list.
Scroll to see it work
Creative fatigue in four moves
- 01Scattered
Without Creative fatigue, this work is spread across spreadsheets and tabs.
- 02Connected
Creative fatigue reads the accounts and data you have already connected.
- 03Found
It highlights what matters now, with the evidence behind it.
- 04Approved
You decide what happens next: what applies on its own and what waits for approval.
02How it works
How the fatigue score is built
- 01
Connect the accounts
Ad accounts connect over OAuth, and Valkiria collects daily performance per ad: impressions, clicks, conversions, frequency and reach.
- 02
Score from 0 to 100
Frequency, CTR decline, conversion decline and days running add up to one score. Past 25 an ad is flagged warning, past 50 fatigued, past 75 critical.
- 03
Alert, then your decision
Flagged ads land in the alert feed with a recommendation. Live edits stay off until you switch them on for an account, and you choose how much needs your approval.
03What you get
What continuous fatigue tracking gives you
A score for every single ad
Not a campaign average but a 0–100 number on one creative, with the list sorted so the worst offenders sit at the top.
01Four statuses instead of instinct
Healthy, warning, fatigued, critical — one screen shows how many creatives sit in each group and whether anything needs you today.
02Four signals, not one
Frequency, CTR trend, conversion trend and days running are counted separately, so you can see what actually broke on this ad.
03An alert feed with unread counts
New warnings carry a counter, read ones drop down the list, and no ad falls through the gap between two weekly reports.
04A recommendation in words
Each creative comes with a short instruction: rotate now, prepare a replacement for next week, or simply keep watching.
05Every platform in one list
All connected ad accounts sit on one screen, and the filter at the top narrows the list to a single platform in one click.
0604In numbers
- 0–100
- fatigue score scale applied to every ad
- 4
- statuses: healthy, warning, fatigued, critical
- OFF
- live edits until you switch them on for an account
Who gets what
What each type of client takes away
What you connect
- Social accounts
- Briefs & ideas
- Website
- Analytics
What Valkiria does
- 01Plan one calendar
- 02Draft copy and visuals
- 03Measure per network
What you get
- Publishing queue
- Ready creatives
- Content report
Plan, publish and measure across networks from one calendar
Publish through the official APIs of each network, no aggregator in between.
AI drafts text and composes banners from a brief, in the language of the audience.
Compare posts across networks and search what goes viral in your niche.
Modules that do the work
05FAQ
Questions about creative fatigue tracking
06See also
All modulesStart now
Find the creatives that stopped working
Connecting an account takes a couple of minutes and the first pass is read-only. Live edits stay off until you switch them on for an account.