Sample report
What a weekly report looks like
Fictional numbers for an imaginary dental clinic. The structure is exactly what your own report will have.
0130-day summary
- Spend
- €3,840
- Leads
- 212
- Cost per lead
- €18.1
- Wasted spend
- €612
02Campaigns
| Campaign | Spend | Leads | Status |
|---|---|---|---|
| Search · Emergency dentist | €1,420 | 96 | Healthy |
| Search · Teeth whitening | €980 | 61 | Healthy |
| Meta · Invisible aligners | €828 | 55 | Watch |
| Leads · Implants #4 | €612 | 0 | Wasted spend: zero results in 30 days |
03What the AI advises
- Pause "Leads · Implants #4": €612 spent, zero leads, zero calls. Move the budget to "Search · Emergency dentist", which is limited by budget on weekdays.
- Add "free", "NHS" and "course" as negatives — 18% of clicks in the last 30 days came from those searches.
- The Meta campaign brings leads at €14, but 40% are not answered within a day. Fix the callback before raising the budget.
047-day plan
- Day 1 — approve the pause and budget move (one click in Approvals).
- Day 2 — add the negative keyword list; the system prepares it, you confirm.
- Day 3–5 — watch the emergency campaign at the new budget; no changes.
- Day 6 — review answered vs. missed calls per campaign.
- Day 7 — next report; decide on the Meta budget with real numbers.